Paste Presents

Bringing a brand like Paste Presents to life required more than just creative execution—it demanded a vision that matched its ambition. A fearless force in dental learning, Paste Presents houses an exclusive mastermind network designed to spark real change. As a creative studio, our challenge was to translate this high-level thinking into a sophisticated, immersive brand experience that would capture the essence of innovation, connection, and global impact for an international application.

About The Project

A tall, ornate tower with Islamic architectural design elements, featuring intricate lattice windows and a pointed top, captured in black and white.

The Challenge

Paste Presents operates at the highest level of dentistry, bringing together the most innovative minds in the industry. Our challenge? Crafting a brand identity that reflected this prestige without feeling out of reach. Every design choice, from typography to tone, had to reinforce the mastermind’s elite status while maintaining an air of intrigue and approachability.

Brand Idea

The Paste Presents identity is designed to be more than a logo—it’s an evolving story. Taking inspiration from global design influences as each chapter goes on , our brand reflects the journey of discovery that each delegate embarks on. The careful balance of structure and spontaneity, heritage and modernity, represents a mastermind experience that challenges conventions in the industry.

Black and white photo of an ancient desert village with adobe buildings in the foreground, surrounded by a dense palm oasis, with mountainous terrain in the background.
Plain beige textured background with the watermark 'pastepresents' across the center.

Iconography

The Paste Presents icon is a symbol of connection, knowledge, and evolution. Inspired by the seamless flow of ideas, its interwoven lines represent the meeting of past and future, tradition and innovation. Designed to be both timeless and contemporary, the icon embodies the mastermind’s mission—to challenge perspectives, forge lasting connections, and redefine what’s possible in dentistry.

A person wearing a black long sleeve shirt holding a white shopping bag with a logo, against an orange background.
An open booklet on a round table shows a red and white section with the words 'The Mission' in bold red letters. Other printed booklets are also visible, with colorful cover designs. A person is holding the edge of the booklet with their left hand, and a green plant with a yellow-green leaf is partially visible at the top of the image.
A young woman with braided hair wearing a red spaghetti strap dress and earrings, standing against a dark background.
Two people dressed in shiny, colorful outfits and accessories, wearing elaborate headdresses, smiling at sunset at an outdoor event.
Five people standing together at an event, smiling, with a backdrop reading 'Paste Prints Marrakech 2024' and various logos.
A man and woman sit closely on wooden steps at night, surrounded by small lit candles, looking at each other lovingly.
A man with dark hair and beard wearing sunglasses, a necklace, and a sleeveless black vest, smiling and holding a lit candle at sunset or evening, with palm trees and lanterns in the background.
Three men dressed in eclectic fashion standing on a wooden deck at night, smiling for the camera with desert plants and rocks around them.
A man and woman dancing together outdoors during sunset, with other people in the background.
A young woman with dark skin, braided hair, and gold earrings and necklace, wearing a red spaghetti strap dress, standing in a dark environment with soft lighting.
A group of diverse people dressed in colorful and elaborate outfits, some in costumes and accessories, posing outdoors during sunset on a rocky hillside.
Couple dancing outdoors at sunset, smiling and enjoying each other's company.
Two women in elegant dresses smiling at the camera, standing indoors with a dark wall and decorative lighting in the background.
A man and woman at a formal event, smiling and holding glasses of white wine, dressed in elegant attire, standing inside a decorated venue.
Three men smiling, holding glasses of wine at an event, standing in front of a background with event logos and the word 'MARRAKECH'.
Smiling woman with long brown hair wearing large ornate earrings, a blue dress with thin straps, and a ring on her finger.
Smiling woman with long dark hair holding a smartphone outdoors, sitting on red and white furniture with a blurred green background.
Three women standing outdoors during sunset, dressed in elegant fashionable outfits, posing together and smiling.
Colorful sticker with desert landscape, palm tree, cacti, and mountain, with the word 'MARRAKECH' at the bottom, placed on a reddish textured surface.

Diverse Expression

From holographic stickers to bespoke skateboard deck graphics, the brand expression for Paste Presents extended far beyond the expected. As a mastermind designed to challenge convention, every touchpoint—menus, banners, invitation cards, and even custom backdrops—became an opportunity to immerse guests in the experience. This fluid, ever-evolving identity ensured that the brand wasn’t just seen but felt, leaving a lasting impression at every turn.

Person holding postcards featuring Moroccan architecture and design, with website and social media handles visible.
A series of six bookmarks featuring a Morocco-themed design with a brown and pink color scheme. The top of each bookmark has a palm tree illustration and a circular emblem with Arabic calligraphy. The text on the bookmarks reads 'paste presents MOROCCOCH CHAPTER ONE'.
Open booklet with red cover page titled 'MARRAKECH' and subtitle 'Good Morning Marrakech,' with pages showing numbered notes, financial data, and categories like notes, billion dollar dental, sponsors, attendees, and red city.

Unified Identity

Our challenge as creatives was to shape a world where every guest interaction felt intentional, refined, and immersive. Luxury isn’t just about aesthetics—it’s about consistency, emotion, and experience. Every detail, no matter how small, had to align with the event’s vision, ensuring a seamless journey from the first impression to the last.

Hands holding a red pen with 'p<astepresents' printed on it, above a white box with 'pastepresents' written in black and gold lettering, surrounded by papers with red and white branding.
A laptop on a beige surface displays a poster with red lanterns and the text 'See You Next Year' and 'Paste presents'. The background is dark.