Paste Presents
Bringing a brand like Paste Presents to life required more than just creative execution—it demanded a vision that matched its ambition. A fearless force in dental learning, Paste Presents houses an exclusive mastermind network designed to spark real change. As a creative studio, our challenge was to translate this high-level thinking into a sophisticated, immersive brand experience that would capture the essence of innovation, connection, and global impact for an international application.
About The Project
The Challenge
Paste Presents operates at the highest level of dentistry, bringing together the most innovative minds in the industry. Our challenge? Crafting a brand identity that reflected this prestige without feeling out of reach. Every design choice, from typography to tone, had to reinforce the mastermind’s elite status while maintaining an air of intrigue and approachability.
Brand Idea
The Paste Presents identity is designed to be more than a logo—it’s an evolving story. Taking inspiration from global design influences as each chapter goes on , our brand reflects the journey of discovery that each delegate embarks on. The careful balance of structure and spontaneity, heritage and modernity, represents a mastermind experience that challenges conventions in the industry.
Iconography
The Paste Presents icon is a symbol of connection, knowledge, and evolution. Inspired by the seamless flow of ideas, its interwoven lines represent the meeting of past and future, tradition and innovation. Designed to be both timeless and contemporary, the icon embodies the mastermind’s mission—to challenge perspectives, forge lasting connections, and redefine what’s possible in dentistry.
Diverse Expression
From holographic stickers to bespoke skateboard deck graphics, the brand expression for Paste Presents extended far beyond the expected. As a mastermind designed to challenge convention, every touchpoint—menus, banners, invitation cards, and even custom backdrops—became an opportunity to immerse guests in the experience. This fluid, ever-evolving identity ensured that the brand wasn’t just seen but felt, leaving a lasting impression at every turn.
Unified Identity
Our challenge as creatives was to shape a world where every guest interaction felt intentional, refined, and immersive. Luxury isn’t just about aesthetics—it’s about consistency, emotion, and experience. Every detail, no matter how small, had to align with the event’s vision, ensuring a seamless journey from the first impression to the last.
